Sunday Times Top Brands Survey..

It's official! South African's voted Tropika as one of the Top 3 brands of the Fruit Juice category in the country!
..and we are Da Happiest People on Da Island!


The Sunday Times Top Brands Awards for 2009, was held at Lexus Fourways, Johannesburg, which this year included categories for social and digital networks and new brand categories such as sunglasses, watches and fashion.

Over and above aligning the research with the latest brand thinking, more “exotic and modern” categories were also included for this year's award.

TOP BRANDS 2009
August 2009
The Sunday Times Top Brands survey, now in its tenth year, the annual survey is based on research conducted by TNS-Research Surveys. The research establishes the top brands in several product and service categories. The results of the research, highlights what sets the winners apart and giving in-depth analysis into how brands have fared this year compared with last year.

Interviews

To get the results for the awards a combination of face-to-face and telephonic interviews were conducted with 3500 adults and 400 business people to make up 3900 in total.

To create the results for the 2009 Top Brands Awards, individuals were asked to say which brands they used regularly and then to rate all the brands they knew on a points-out-of-ten basis. From this, TNS Research Surveys looked at how big a brand was in terms of users. Then it calculated a new measure - informally termed ‘Brand Clout' - that looked at how much better a brand was rated than average amongst its users and then amongst its non-users.

Thank you all! Keep it smoooth as always!